To contact author,
Wm. Rogers, click: wroger@tiac.net

Do you want to be a pro or expert at ...       

This valuable book explains how persuasion works, why it works when it does, and why it sometimes fails. Its author has a PhD in communication and has worked in the field for more than thirty years. The book will also help you become a more skeptical consumer of the propaganda and spin that saturates the media. The book reports on recent research in the field. And, it uses relevant news stories of the day to illustrate theories in interesting ways. The book says what it needs to say in as few words as possible! 

Learn how to provide proof of your claims through evidence and reasoning. Learn how you can persuade audiences through logic, emotional appeals, and credibility-enhancing information about you the persuader.

Make an investment in your future by investing a few dollars (or pounds or euros) in this book!

..

"Rogers's text is quite comprehensive; it is well organized and well focused, reflecting the time and energy spent on compiling the various sources. The text takes readers through a step-by-step process that they will find helpful."—Joe Wilferth, University of Tennessee at Chattanooga

"This text has a number of strengths that will make it attractive and useful. The book's wide variety of well-chosen examples will resonate with many readers, and by combining traditional theories and perspectives with up-to-date research, it provides a very progressive outlook. Rogers's conversational tone is also extremely accessible."—James J. Kimble, Seton Hall University; author, Mobilizing the Home Front: War Bonds and Domestic Propaganda

Description: xxi, 408 p. : ill. ; 24 cm. :   ISBN  9780742536746 (pbk. : alk. paper) 
Persuasion: psychology (social aspects); persuasion: rhetoric; propaganda

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Sampling of libraries that have added Persuasion: Messages, Receivers, and Contexts to their collections, as of this moment

Princeton University	Eastern Connecticut State University	Northwest Nazarene University
West Virginia University	Arizona State University	Auburn University at Montgomery
University of Oxford, UK	Nanyang Technical University, Singapore	University of Kansas
Ohio State	Purdue University	Chinese University of Hong Kong at Kowloon
University of Texas at Austin and Arlington	University of North Carolina, Chapel Hill	Queens College, New York
Simon Fraser University, Burnaby, BC Canada	University of Utah	Minnesota State University
University of Chicago	University of Alabama	Wayne State University
George Washington University, DC	Aukland University, New Zealand	University of South Africa
Morehead University	University of Houston	Lewis and Clark College
Library of Congress, Wash DC	Pennsylvania State, University Park, PA	Queens University Library,  Kingston, ON
University North Dakota	University of California, Berkeley	National Taiwan University
Durham College	Emerson College	University of Illinois
University of Ontario	Temple University	Tulane University
Florida State University	Australian Defense Force Academy	University of Oregon

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Graffiti image drawn
on a building wall
 at Houston Street
 in New York City
(artist unknown),
 photographed
by author, 2008

Well known fast-food spokes-personality
>>>>