Fifty aids to persuade!
Sell things, make favorable impressions, change the world, get favors, say no without offense, win debates, attract dates, win in small claims court, campaign for local or school office, design winning advertisements.
The book explains how persuasion works, why it works and why it sometimes fails. It will also help you become a more skillful analyst of the propaganda and spin that saturates the media. This timely book reports on recent research in the field. And, it uses relevant news stories of the day to illustrate theories in interesting ways.
The author, Dr. William (Will) Rogers, has taught people for more than thirty years about how to persuade others. This book on persuasion is his second book. He is now working on a third book that will examine the persuasive role of pop culture in the lives of younger people.
Make
an investment
in
your power to persuade ¬ New
$50
Discounted $35 Used $10 and up
| To buy book today add to
shopping-cart at: |
To buy book today add to
shopping-cart at: |
| Amazon.Com | Amazon.co.uk (England) |
| Barnes & Noble | Amazon.fr (France) |
| Target Stores | Amazon.de (Germany) |
| Elephant Books | Amazon.jp (Japan) |
| Rowman & Littlefield |
PROFESSIONAL REVIEWS:
"Rogers's text is quite comprehensive; it is well organized and well focused, reflecting the time and energy spent on compiling the various sources. The text takes readers through a step-by-step process that they will find helpful."—Joe Wilferth, University of Tennessee at Chattanooga
"This text has a number of strengths that will make it attractive and useful. The book's wide variety of well-chosen examples will resonate with many readers, and by combining traditional theories and perspectives with up-to-date research, it provides a very progressive outlook. Rogers's conversational tone is also extremely accessible."—James J. Kimble, Seton Hall University; author, Mobilizing the Home Front: War Bonds and Domestic Propaganda
Instructors can request textbook examination copy
Free download for all sample chapter and preface
For textbook adopters: Testbank questions, visit Rowman & Littlefield
Description:
xxi, 408 p. : ill. ; 24
cm.
:
ISBN 9780742536746 (pbk. : alk. paper)
Persuasion: psychology (social aspects); persuasion: rhetoric; propaganda
Persuasion: psychology (social aspects); persuasion: rhetoric; propaganda
Chapters (Detailed Outlines)
Includes bibliographical references (p. 387-392) and Index of Topics (p. 393-408) Preface
Library of Congress call number: : HM1196 .R64 2007
Shown at the right is a sampling of university and government libraries that currently include—
Persuasion: Messages, Receivers, and Contexts
by William Rogers
—in their collections:
Or, to find a library near you that owns the text, use WorldCat:
Library Finder
| Princeton
University |
West
Virginia Univeristy |
| University of Oxford, UK | Ohio State |
| University of Texas at Austin and Arlington | Simon Fraser University, Burnaby, BC Canada |
| University of Chicago | George Washington University, DC |
| Morehead University | Eastern
Connecticut State University |
| Arizona
State University |
Nanyang
Technical University at Singapore |
| Purdue University | University
of North Carolina, Chapel Hill |
| University of Utah | Northwest Nazarene University |
| University of Alabama | Aukland University, New Zealand |
| Auburn University at Montgomery | University
of Kansas |
| Chinese
University of Hong Kong at Kowloon |
Queens College, New York |
| Minnesota State University | Wayne
State University |
| University of South Africa | Lewis
and Clark College |
| University
of North Dakota |
University of California, Berkeley |
| National
Taiwan University |
University of Illinois |
| Tulane University | Emerson College |
| Temple University | Durham College, University of Ontario |
| University
of Houston |
Library of Congress, Wash DC |
Look up topics or terms regarding advertising, persuasion, debate, propaganda, and so on.
For example
searching the 'dictionary' for ethos
found "the disposition, character, or fundamental values peculiar to a specific person, people, culture, or movement"
found "the disposition, character, or fundamental values peculiar to a specific person, people, culture, or movement"
Quote
of the Day
Download a free copy of "Pop Culture
Times,"
a monthly newsletter with interesting features and pictures on pop
culture—edited
by the
author of Persuasion:
Messages, Receivers, and Contexts
Famous
quotes on persuasion
op
Culture
op
Culture
Democracy depends on lots of persuasive citizens to speak up, if self government is to survive! Without skeptical, outspoken citizens schooled in persuasion, propaganda will prevail instead to pave the way for authoritarian government or for chaos!—William Rogers (author of this book)
Knowledge will forever govern ignorance; and a people who mean to be their own governors must arm themselves with the power which knowledge gives—James Madison (speaking about the need for knowledgeable citizen persuaders in government), 4th President of the United States and major contributor to the drafting of the U.S. Constitution and Bill of Rights
. . . And that government of the people . . . by the people . . . for the people . . . shall not perish from this earth—Abraham Lincoln (speaking about the importance of a nation having persuasive citizens engaging in self government), 16th President of the United States and primary promoter for the ratification of the 13th Amendment to the American Constitution, which outlawed slavery
How quick come the reasons for approving what we like!—Jane Austin, author of the classic novel Persuasion
Do not follow where the path may lead . . . Go instead where there is no path and leave a trail—Robert Frost, poet
There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction—John F. Kennedy (offering a persuasive comment about leadership), 35th President of the United States.
Credits:
Pop culture photos below taken by author, William Rogers, while walking around town
(Elmo portrait from Google image-search, photo credit unknown)
Now
that's graffiti!
>>>
Graffiti image drawn
on a building wall
at Houston Street
in New York City
(artist unknown),
photographed
by author, 2008
Graffiti image drawn
on a building wall
at Houston Street
in New York City
(artist unknown),
photographed
by author, 2008
Well known
fast-food
spokes-personality
>>>>
>>>>
